Published
January 23, 2021
Category
Beauty Salon
client
Thomas Curry
Thomas Curry | N-Glow
01. Beauty Salon
N N-Glow is an aesthetic beauty salon that transcends traditional hair types and goals. They take pride in their unique formula and their deep understanding of the diverse characteristics that make each customer unique. Prior to partnering with Toned Marketing, N-Glow had not yet established a strong presence in Search Engine Marketing (SEM). However, with Toned Marketing’s expert techniques, N-Glow successfully scaled their branded, non-branded, and competitor targeting campaigns within just the first few months. With ongoing growth, further expansions are anticipated.
02. Optimization Strategies
“Our objectives with Toned Marketing were to scale and grow through search while maintaining our target CPA. Throughout our partnership, Toned Marketing developed new tests and campaigns, expanded our efforts with SKAGs, and scaled our SEM initiatives. This resulted in increased conversion volume and ROAS, while also reducing CPA. Additionally, by creating landing pages, we were able to further boost conversion rates.”