Determining the right email frequency is crucial and varies by industry, audience, and your specific goals. Many large companies thrive by sending weekly emails, whether they are newsletters, welcome messages, or promotional content. Regular emails boost customer loyalty and keep your audience engaged, encouraging visits to your site for special promotions, product updates, and more. If your audience is highly responsive, increasing email frequency can be beneficial. Implementing a sophisticated email automation strategy with dynamically triggered messages and engaging content allows for a personalized relationship with your subscribers. Each email is an opportunity to connect, and with our extensive experience and research, we’ll help you find the perfect balance for your audience.