Published
October 12, 2019
Category
Law
client
Adam Rutherford
Adam Rutherford | SteelPie Legals
01. Law
S SteelPie Legals specializes in helping businesses, both large and small, navigate and resolve their HR and employment law issues. Initially, their PPC (Pay-Per-Click) advertising efforts maintained a stable performance but encountered obstacles when it came to scaling. After exploring several strategic pivots, they ultimately implemented Single Keyword Campaigns utilizing a Maximize Clicks strategy. This transformation proved to be highly effective, leading to a substantial reduction in Cost Per Acquisition (CPA), a notable increase in conversion volume, and an extraordinary 108% increase in Return on Ad Spend (ROAS). This strategic approach significantly enhanced their advertising efficiency and overall campaign performance.
02. Optimization Strategies
“The team at Toned Marketing brought forward ideas that significantly impacted our results. Remarkably, we achieved an over 108% increase in ROAS, marking the highest growth in our company’s history. Our Account Manager’s strategic thinking and sense of urgency instilled complete trust and confidence in their capabilities.”
