Published
October 12, 2019
Category
Real Estate
client
Ben James
Ben James | Coastal Dream Homes
01. Real Estate
C Coastal Dream Homes is a free service platform that assists clients in finding the perfect real estate agent. With hundreds of trusted local agents available, all operating on a competitive commission model, they help clients save thousands of dollars in real estate fees.
“The Results
21% Increase in Conversions
40% Increase in Conversion Rate
32% Increase in Search Impression Shares”
02. Optimization Strategies
Due to a lack of internal resources for PPC advertising, Coastal Dream Homes turned to Toned Marketing for assistance. By the end of Q1 2024, Coastal Dream Homes experienced remarkable growth:
“54% increase in PPC conversions
21% increase in PPC conversion rate
10% increase in agreement volume”
03. Perfect Result
These results were achieved through techniques such as automated bidding, remarketing lists for search ads, offline conversion tracking, and audience testing. Toned Marketing’s strategies enabled significant quarter-over-quarter growth for Coastal Dream Homes.
“We hired Toned Marketing to manage our Google Ads because we didn’t want to handle it in-house. They took over all our Google PPC advertising, managing hundreds of unique campaigns. Our account has grown in volume by about 35% while maintaining our target ROI. Our account manager is incredibly reliable, frequently communicating with us well outside normal business hours. He does whatever our account needs and is always willing to put in the extra effort to get it done.”