Published
October 12, 2019
Category
Real Estate
client
Russell Smith
Russell Smith | SunCrest Reality
01. Real Estate
S SunCrest Realty is a top-performing real estate team based in sunny San Diego, CA, led by a husband and wife duo. With
extensive networking and experience, they excel in helping clients find the perfect home, often previewing hundreds of
properties before they are listed online. marketing. While you may need to defray a substantial amount to cover initial SEO planning and processes that include website design, programming, and strategizing, you can be sure to get faster and more long-term results.
“The Results
266% Increase in Conversions
410% Increase in Conversion Rate”
02. Optimization Strategies
To optimize their campaigns and boost conversions without exceeding their budget, Toned Marketing implemented several
effective techniques:
Smart Bidding: Utilizing automated bidding strategies to maximize conversions.
Keyword Expansion: Broadening their list of targeted keywords to capture more relevant search traffic.
Device Bid Adjustments: Adjusting bids based on the performance of different devices.
Multivariate Testing of Ad Copy: Testing various ad copy versions to identify the most effective messages.
These strategies led to a significant 410% increase in their conversion rate and a 266% increase in conversions, all while
maintaining a steady cost per acquisition (CPA).
03. Perfect Result
“Toned Marketing has been instrumental in creating and optimizing our Google Ads campaigns from scratch. They
continuously optimize and test to ensure maximum performance. I appreciated their organization and client care, as everything was expertly coordinated without being rushed. If you’re looking to completely outsource your Google Ads
management with minimal effort on your part, they are the perfect choice. However, if you prefer to be more involved, they
accommodate that as well. Since partnering with Toned Marketing, we’ve been able to scale more effectively as a small
business, and they are always willing to help us understand the techniques they apply.”