Investment | | | |
Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
Progressive monthly management cost: | $600 | $975 or 15% of spend, whichever is higher | 12% of ad spend +$250/mo. platform fee |
Included Networks | | | |
Google PPC Network | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Google Local Services Ads | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Bing PPC Networks | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Google customer match & audience match | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Google Shopping Management | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Programmatic Advertising | | | |
– 3rd Party Audience Targeting | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
– Account-Based Retargeting | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
– CRM Pipeline Retargeting | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Management Deliverables | | | |
500+ SMEs behind campaign driving results | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Initial campaign development & strategy | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
Industry analysis | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | Yes |
Ad campaign copywriting | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Ad copy performance testing | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Ongoing keyword development and tweaking | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Dynamic keyword insertion into ads | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Google analytics integration & goal tracking | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Strategic bid management | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
PPC account settings monitoring (Ex. Geotargeting) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Up to two personal consultations per month | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Monitoring clicks, conversions and click fraud activity | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Setup and management of rule based bidding | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
International PPC campaign management (Addtl. fees may apply) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Creative Deliverables | | | |
Setup of 1 Funnels Landing Page template | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Display Ad Creatives (One Time) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) |
Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
Audio Commercial | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | Coming Soon | Coming Soon |
International Campaigns (SEM Only) – Each additional language monthly management cost: | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | $275 | $275 |
Performance Reporting | | | |
Monthly performance & analysis reporting | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Website conversion analysis reporting | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Omni-channel customer journey tracking and reporting | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) |
Federated Ad CLID Pool for tracking calls to specific paid ad campaign | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) |
Integrations: Conversion Based Smart Bidding | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | Included with
License | Included with
License |
Integrations: Lookalike + Custom Audiences | ![](https://tonedmarketing.com/wp-content/uploads/2024/06/check-300x300.png) | Included with
License | Included with
License |
Add Ons | | | |
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included | $600/month | $600/month | $600/month |
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included | $750/month | $750/month | $750/month |
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included | $1,200/month | $1,200/month | $1,200/month |
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $900/month | $900/month | $900/month |
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $150/month | $150/month | $150/month |
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $300/month | $300/month | $300/month |
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds | $200/month | $200/month | $200/month |
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $300/month | $300/month | $300/month |
Social Media Advertising | $975/month | $975/month | $975/month |
Landing page performance testing | $1,500/month | $1,500/month | $1,500/month |
Translation Services | By Quote | By Quote | By Quote |
Website conversion analysis implementation | By Quote | By Quote | By Quote |